The first Jarlsberg cheese was made at the Jarlsberg Manor near the Oslo Fjord from 1815 - 1832. Today, Jarlsberg cheese is the most popular Norwegian cheese brand, accounting for 60% of Norwegian cheese exports. Jarlsberg is exported around the world. It is the best selling imported cheese in the US market; enjoying a recognition rate of 60% and a distribution rate of 90%. In 2000, Tine commenced production of Jarlsberg cheese in the US. In Australia Jarlsberg is the largest cheese import after New Zealand cheeses.